Keep Keith County Beautiful  started  under the city of Ogallala, NE with two coordinators employed by the organization. Then in 1999 we became an affiliated with Keep America Beautiful , becoming one of the first Nebraska locations. KKCB began to grow so in the early 1990’s we changed the name Make Ogallala/ Keith County Beautiful. 

From the beginning the individuals involved in Make Ogallala/ Keith County Beautiful were forward thinking innovators. In 1994 the painting of the slab which memorializes the slogan, “Leave only your FOOTPRINTS, please!” was implemented, through cooperation with Nebraska Game and Parks Commision. To this day, the slab stands a strong reminder of our environmental responsibility to the area. KKCB, through a grant from Central Nebraska Public Power and Irrigation District repainted the slab in 2016. 

In 1993 Make Ogallala/ Keith County Beautiful moved to the Ogallala Keith County Chamber of Commerce and became Keith County Beautiful.  The organization and its board of directors set the formation for the current business of Keep Keith County Beautiful. Then in 2017 KKCB became a non-profit corporation with a governing board of directors and an executive director. 

Funding to KKCB is derived from various sources, however, the primary source of its revenue is the Nebraska Department of Environment and Energy (NDEE) and the Nebraska Environmental Trust(NET).